Work with it like a very fast but newly arrived team member: it needs context, data and supervision. Ask for specific things, in manageable batches, and verify before sending anything. The better the brief, the better the result.
What it can do for you
Your main tools in day-to-day sales:
Knowledge base
Consult the company's internal data: projects, clients, references, track record.
Web search
Find trade fairs, dates, companies and up-to-date public data.
Exhibitor scraping
Extract company listings from a trade fair website to Excel.
Contact enrichment
Find decision-maker contacts (CEO, salesperson) with email and LinkedIn.
Leads and CRM
Create leads, tag them and complete them with data.
Messages and campaigns
Write personalised emails and launch campaigns to a category of contacts.
Stand images
Generate visual proposals from a reference of yours.
Memory
Learn who you are, your signature and your preferences for future tasks.
3 golden rules
- Real data, not made up.
- In batches, not "all at once".
- Review before sending.
Example library
Copy, adapt the data in [brackets] and ask for it like this.
A. Knowledge base
To use real data from your company in your messages and proposals:
Search our knowledge base for projects we have done in the [their sector] sector and give me 3 that can serve as a reference in an email. Use only what appears in the base; if there is nothing, tell me.
Why it works: you ask it for verified data from YOUR company, not for it to make it up.
B. Web search
For public and current data: trade fairs, dates, venues:
Find the official dates, venue and website for the trade fair [the trade fair]. Give me only confirmed data from the official website, with the link.
C. Exhibitor scraping, in batches
From this URL [link], extract the exhibitors into an Excel file with name and website. Do it in batches of 100: show me the first one to review and then continue with the next.
Why it works: in batches = it doesn't stop halfway and you review quality before continuing.
D. Contact enrichment, in batches
From these [50] companies, find the CEO and the sales director with their corporate email and LinkedIn. Start with the first 20 and show them to me before continuing. If you cannot find an email, mark it as "pending" — do not make it up.
E. Leads and CRM
Add these companies as leads with the note "[the trade fair / the event]". Enrich them in batches of 25: website, sector and a decision-maker contact with job title and email.
F. Messages and campaigns
Write a short, friendly email to [contacts in your sector] ahead of [the trade fair]. Introduce us as [your company] ([what you do]). Use only this data: [your real data: years, number of projects, clients]. Do not start with "Hi, I'm...". Goal: propose a call. Do not send it until I have reviewed it.
In the campaign form, the “Insert field” buttons insert contact data into the text (each contact receives their own), or use ★ Full record to give it everything you know about the contact in one go. A live preview shows you the result with a real contact before you launch.
G. Stand images
[Attach your reference photo] Generate a stand image for [company], based on this photo: respect its structure and adapt only the colours to the client's brand. Do not change the shape, only what I indicate.
H. Train it (memory)
Save this in your memory: I am [your name], sales rep at [your company]. I sign off with [your email]. Never start emails with "Hi, I'm...". My ideal customer is [your ideal customer], not [the profile to avoid].
I. Verify and follow up
Have you already sent the emails for [this list]? Tell me how many and from which address, and show me a sample one before continuing.
Remember
AI amplifies your work, it doesn't decide for you. Good data + specific briefs + human review = professional results.
Related guide: Working with AI — professional guide.
- ADRI
- Prompts
- CRM
- Sales