The most common mistake
Asking for the campaign with an instruction that is too brief. When the brief does not include the company's real data (track record, what you offer, to whom, with what tone), the tool has to fill in the gaps on its own and the result loses precision and consistency from one email to another.
Before / After
✕ Insufficient brief — what was written in the campaign:
get in touch with the contacts, briefly introduce the company for [the trade fair]
✓ Recommended brief — same goal, with the data the tool should use:
Short sales email to [contacts in your sector], ahead of [the trade fair, with date and venue].
Introduce [your company]: [what you do, in one line].
Data you can use (and ONLY these, do not add others):
· Track record: [your real data: years, number of projects, clients]
· Service: [what you offer]
· Value: [your value proposition in one sentence]
Tone: friendly and professional. Do not start with "Hi, I'm...".
Email goal (call to action): propose a short call or send case studies from [your sector].
Why it works better
The campaign writes a different message per contact. If you give it the real data, it uses them as they are for all. If you don't, it improvises them for each email — and then figures or references you don't want appear. The golden rule: give it the facts, and let it only change the style.
Checklist for a good brief
- Who you are — company name and what it does, in one line.
- Real data to use — years, no. of projects/clients, services. And ask it not to use others.
- Who you are writing to and for which trade fair/event — with date and venue if applicable.
- Tone — friendly, formal, direct… and phrases to avoid.
- Goal (CTA) — what you want the contact to do: call, reply, meeting.
Personalise with contact data
Below the instructions box you have “Insert field” buttons. When you press one, it inserts its variable into the text; each contact will receive their own data. Just below you will see a live preview with a real contact to check the result before launching.
| Button | Variable |
|---|---|
| Name | {contact_name} |
| Company | {contact_company} |
| Job title | {contact_position} |
| Email · Phone · Web | {contact_email} · {contact_phone} · {contact_web} |
| City · Country · Address | {contact_city} · {contact_country} · {contact_address} |
| ★ Full record | {contact_full} — all the completed fields of the contact, in one go |
★ Full record ({contact_full}) is the easiest: you give the AI everything you know about the contact and it personalises in depth. It only includes the fields that contact has — empty ones are omitted and never invented.
Final tip
Combine a 4-6 line brief with real data + the variables from “Insert field” (or ★ Full record) to turn a generic campaign into messages that look written one by one.
Quick summary
This BionicAdri guide explains the flow in operational language: what to do in the interface, what the platform checks and when to escalate to an ADRI agent or support. Use it as a checklist the first time and as a reference after onboarding.
- Requirement: user with permission for the module described.
- If a step fails, check your role and permissions and the connection status (email, ERP, WhatsApp…).
- To automate the flow with AI, open ChatAI and describe the goal; the supervisor delegates to the appropriate specialist.
Frequently asked questions
Can I do it on mobile?
Yes, in most modules; some dense panels (ERP, campaigns) work better on desktop.
Are changes audited?
Relevant actions are kept in the module history or in the ADRI shift workspace.
Where do I get help?
Guides hub · Contact · Demos.
- Campaigns
- Marketing
- ADRI